There's something invigorating about giving yourself a new look.  Whether it's a new wardrobe,  a new coat, or just a new haircut, the newness inspires fresh feelings and new ideas. 

After 20 years of business, we thought it was high time for Aurora Shoe to have a real logo.  We did a lot of thinking, asked a lot of questions, and hired a really great designer to work with us in coming up with something that represented our shoes and our company in a straightforward way.  We're excited to share our new logo with you and hope you'll agree that it's a perfect fit.